Two significant events at once happened on June 20 in Saint Petersburg. On the corner of Levashovsky Avenue and Bolshaya Zelenina Street at 6 p.m. a presentation of FORD company’s “EuroMotors NEVA” dealership car showroom was held. Within the scope of this presentation another event took place – the unveiling of the new sports minivan Ford Focus S-Max. The presentations were held with the support of STEM marketing agency that had developed the creative concept of the event.
The interior of the showroom was styled on space environment. Dim hall, unusual soaring shapes, criss-crossing laser beams, huge screen showing a movie specially produced for the event – all these things created an illusion of flight and unusualness.
The presentation of Ford Focus S-Max also proceeded from the original basic idea of the event. “Entresol” studio had created and played a small sketch, the plot of which was the following: a spaceship crew that had lost connection with the Earth and had returned only by a miracle, brought from remote worlds a symbol of everything that represents sport, motion, active living and freedom – the new car Ford Focus S-Max. Screens, laser show and accompanying sound caused the “participation effect”. Thus each spectator not only watched the performance from the sidelines but found himself in the epicenter of fantastic events by virtue of “EuroMotors NEVA” and STEM agency.