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Category Archives: brending-en

Women Leadership Briefing for Microsoft

Women Leadership Briefing – an special format of a business action for the employees of the companies holding senior positions. The action has been directed to identification of key skills which give advantage in business and included a panel discussion with top managers of Microsoft Russia. Guests could participate in a business game for improvement…
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“Hot Coffee” coffeehouse concept

[row][span6] The creative concept of a non-existent coffeehouse within participation in advertising and design festival FAKESTIVAL – the first and the only international advertising and design festival in Russia where only those advertising and design concepts are accepted that had never been realized before. [/span6] [span6] “Hot Coffee” coffeehouse concept was developed from a warning…
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FRED&TED coffeehouse identity concept

[row][span6] This is a variant of brand identity concept for “FRED&TED” coffeehouse from Izhevsk which in due time had been rejected by the customer. However, it came in handy for participation in advertising and design festival FAKESTIVAL – the first and the only international advertising and design festival in Russia where only those advertising and…
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A tube for applicants with “Fresh Brains”

[row][span6] The task: you can vote for the competitive design on the festival website: http://fakestival.ru/index.php/works/272 The solution is aimed at attracting HR-manager’s attention to a creative candidate. “Fresh Brains” concept participates in advertising and design festival FAKESTIVAL – the first and the only international advertising and design festival in Russia where only those advertising and…
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“Aist” company guideline

[row][span6] The task: to create a new logo and a guideline The client: Russian company “Aist” (“Stork”) Business area: production of professional automotive tools The project: restyling and renovating of the company’s visual identity design Performance expectations: tune-out from competitors (uniqueness), representation of the company’s business dimension, convenience and easiness of repeating the logotype by…
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“Greater” Premium Private Label brand

[row][span6] The task: naming, developing logo, visual identity and package STEM communication agency created a new Private Label brand: it developed the phonotype of the name, the logo, the visual identity and the package for the product series. “Greater” means “more”: “More taste. More quality. More than our competitors” – this is what the new…
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Redesign of “Priprav’ka” trademark

[row][span6] The task: “Priprav’ka” (“Spice up”) trademark rebranding and package design for a product line of sauces and spices At the request of the customer four variants of attractive and reasonable design for labels were represented with due regard for requirements of the market and preferences of the target audience. It was necessary to make…
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“Dve lozhki” brand – sugar for office workers

[row][span6] The task: to develop a new brand of sugar STEM communication agency created “Dve lozhki” (“Two spoons”) brand for which visual identity, form factor and package design had been developed [/span6] [span6] “Dve lozhki” is not only sugar sand but also a handy sugar basin in the shape of teaspoon for office workers. [/span6][/row]
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STEM agency branded 2010 calendar

[row][span6] As a gift for our clients, a 2010 wall calendar was created. We decided to enliven “the unexciting office prose” with bright colors of the calendar: each month was painted in a certain color, for example, summer months in yellow shades and winter ones – in blue shades. The basic task of the creative…
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