Microsoft is one of the largest transnational companies in production of software for various computing facilities: personal computers, game consoles, PDA, mobile phones etc., and the developer of the most widespread software platform – Windows OS family.
Period: 6 months
Territory: Saint Petersburg and the North-Western District
- Developing the program concept and strategy
- Creating website, its promotion and support in the Internet
- Mass media promotion
- Organizing and holding conferences for partners and prospective clients
- Organizing and holding 15-20 round tables
- Active promotion of all project components
STEM marketing agency developed a large-scale marketing communications program for Microsoft company and its partners under common name “3-2=5. Reduction without loss”. This is promotion of a whole complex of IT solutions that allow to save considerably and at the same time to maintain full-fledged operability of the company when being implemented in a business.
Many Microsoft partners were attracted to participate in the project; these are IT companies some of which are direct competitors. In fact, a real anti-crisis program had been developed which consolidated the competitors and made them to move together, in a cohesive way. Equally important, low-budget means of promotion are used which fact is highly relevant in current economic situation.