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Development of marketing communications program

Задача: разработка программы маркетинговых коммуникаций для компании Microsoftt

The company:

Microsoft is one of the largest transnational companies in production of software for various computing facilities: personal computers, game consoles, PDA, mobile phones etc., and the developer of the most widespread software platform – Windows OS family.

Period: 6 months

Territory: Saint Petersburg and the North-Western District

Project scope:

  • Developing the program concept and strategy
  • Creating website, its promotion and support in the Internet
  • Mass media promotion
  • Organizing and holding conferences for partners and prospective clients
  • Organizing and holding 15-20 round tables
  • Active promotion of all project components

STEM marketing agency developed a large-scale marketing communications program for Microsoft company and its partners under common name “3-2=5. Reduction without loss”. This is promotion of a whole complex of IT solutions that allow to save considerably and at the same time to maintain full-fledged operability of the company when being implemented in a business.

Many Microsoft partners were attracted to participate in the project; these are IT companies some of which are direct competitors. In fact, a real anti-crisis program had been developed which consolidated the competitors and made them to move together, in a cohesive way. Equally important, low-budget means of promotion are used which fact is highly relevant in current economic situation.

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