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“MyBox” brand promotion concept

The task: to develop the brand promotion concept

The solution:

the creative idea is based on the company's concept in which futurism, Asian chastity of shapes and European lightness have entwined. The embodiment and the kernel of the idea became the image of a box man who has a trapezium helmet in the shape of the branded “MyBox” wok packaging instead of his head and similar boxes all over his body.

The concept was used within the brand promotion campaign in the Internet.

концепцию продвижения бренда  My Box
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