During the preparation period from May until November 2011 the PR experts had been dealing with:
- Announcement of the conference in the mass media
- Circulation of press releases
- Reaching agreement with media partners
- Ensuring publication of the articles and the interviews in specialized mass media
- Preparation of marketing materials
- Working in “Media Center” mode
- Agreements on media sponsorship with the leading specialized mass media (IT,
- Telecommunications, Banking sector) were reached.
- Over 10 press releases were made.
- About 20 extended publications and interviews with the key speakers were issued.
- PR maintenance of the sponsors of the event was organized.
Together with SMM tools and the Internet advertising campaigns the PR maintenance allowed to get the new image of CEE-SECR across to the target audiences, provide professional media coverage of the event while it had been in process, and guarantee a thorough mass media response after the conference had taken place.