ATL — traditional advertising campaigns in printed media, TV and radio
BTL — creative promo offerings, guerilla marketing
TTL — integrated advertising campaigns combining ATL and BTL
Concept development and elaboration of brand books’ visual order, making out brand books
Designing multipage publications, brochures, annual accounts
Designing promotional and printed products
Demand research, target audience segmentation research
Buying motivations research
Market analysis with regard to positioning of the competition
Target markets monitoring (price and consumer ones)
PR concept and communication strategies development
Media planning and media placement
Concept development and holding events
Partner events: forums, summits, presentations, seminars, receptions, interactive
Large-scale events: festivals, concerts, city events, road shows, test drives
Events for mass media: conferences, media tours, workshops, presentations
Corporate events: team-building, conferences, anniversaries, sporting events
- ATL — traditional advertising campaigns in printed media, TV and radio
- BTL — creative promo offerings, guerilla marketing
- TTL — integrated advertising campaigns combining ATL and BTL
The word “campaign” has a primary military meaning. This definition is applicable when we talk about advertising campaigns as well. “And the eternal battle! We wish we had a little leisure!” (Alexander Block, “On Kulikovo field”) When launching a new product to the market you spring into military action at once. Frankly speaking, you want to take somebody’s place, shore up your position and then attack, attack, extending your sphere of influence. The key to success is right strategy and tactics.
Tactics and strategies by STEM agency help to choose the right way and offer instruments to deliver results. When elaborating an advertising campaign, should it be ATL or BTL, it is important for us to arrange for the audience’s attention to be attracted not by only peculiar but by more likely unexpected approach.
- Concept development and elaboration of brand books’ visual order, making out brand books
- Designing multipage publications, brochures, annual accounts
- Designing promotional and printed products
God be thanked, today no one would ask what branding is and what it is for. However, at the same time few actually study brand strategies, much less approach the process of their elaboration in a consistent manner.
When creating a brand most of the time is commonly allocated to its visual order, while it is forgotten that the logo or the name of the future brand should not only cause admiration but also evoke emotions relevant for motivation of buying a certain product.
When elaborating brand strategies STEM team acts in accordance with the following aspects: whom the target consumer of the brand is to be, what type of buying motivation is to be focused on and what the general communication tasks of the company are. This is the approach we consider the only right one. There could be no judgment call in branding. Analytics is number one and then go pictures and words.
- Demand research, target audience segmentation research
- Buying motivations research
- Market analysis with regard to positioning of the competition
- Target markets monitoring (price and consumer ones)
For adequate sales organization one should not only know the current market situation but also be able to forecast its changes in the long term. The material for such work is marketing research data.
STEM agency elaborates and successfully carries out researches by reference to the client’s aims, customer appeal of the product and market specificity. Experts of the agency give recommendations on further marketing activity upon the research findings.
When company understands the market situation, there comes the time for tactics and strategy planning.
We can invaluably help with this process as well.
The agency has the experience in planning, executing and estimation of efficiency of comprehensive marketing programs for enterprises of various branches.
Using the agency as an external consultant is particularly topical with due regard to the current economic reality: outsourcing would cost less than maintaining in-house staff, and a fresh view would highlight important nuances that were unnoticed before.
- PR concept and communication strategies development
- Communication audit
- Media planning and media placement
- Crazy PR
Successful marketing communications in business world are impossible without efficiently and precisely built PR.
Understanding importance of communication with the target audience and everyday meticulous work with it allow companies to earn their key clients and partners’ confidence.
Timeliness and unambiguousness of information help to make right strategic decisions that eventually lead to the growth of the company’s brand capitalization.
Experts of STEM agency render full range of PR-communication services applying both standard solutions and crazy approaches in their work.
- Concept development and holding events
- Partner events: forums, summits, presentations, seminars, receptions, interactive
- Large-scale events: festivals, concerts, city events, road shows, test drives
- Events for mass media: conferences, media tours, workshops, presentations
- Corporate events: team-building, conferences, anniversaries, sporting events
“Special event” does not necessarily mean spirits, wild dancing and fireworks. An event is primarily an efficient method of working with particular representatives of the target audience. The festive “wrapper” – wherever it be a partner conference, a corporate event or a mass action – only serves to attract the right people.
The focus of a certain event depends on the audience. Experts of STEM agency would scrutinize its peculiarities and choose the most appropriate format of the event as they always seek to execute each event on the highest level.