We have launched a social advertising campaign in collaboration with the charity fund "Volunteers to help orphans" - " Do, not like. Many things depend on your participation. "
In the basis of the social campaign lied the concept of Leah Geraskina`s book "In the country of unlearned lessons", where the life of the main character depended on how he will put punctuation marks in the sentence.
This idea, we decided to translate in a very simple and clear design - «Do not like./Do, not like. Many things depend on your participation ". By little action we can change our attitude to the problem, from the words "I do not like" to a specific action, which helps to solve it. We tell everyone - "do, not like".
The advertising campaign includes three video, reflecting the main directions of the charity fund activities : the care of orphans and the care for children with disabilities. Social advertisement is focused primarily on the potential volunteers, foster parents, as well as all concerned and caring people who are willing and able to help. Volunteers in the video urge people not to click automatically on "Like" , but to participate in changing children's lives for the better.
The idea - the STEM agency
Video Production - Agency PROPRAVDA
- Alexey Kostrichkin
- Victor Taigun
- Kirill Kaganovich