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Tieto company market launch

The task: to launch Finnish company Tieto on the Russian market

The company:

Tieto is a Finnish company rendering services in information technologies, researches and projects as well as offering consultations in such fields as car industry, finance, telecommunications, mass media, public health, social security, forest industry, energy engineering, manufacture, retail trade and logistics.

Owing to over 17 000 specialists Tieto is now one of the leading organizations rendering IT-services in Northern Europe and the world leader in certain market segments.

Period: 2 years

Territory: Moscow, Saint Petersburg, the Moscow region, the Leningrad region
вывод компании на рынок

Project scope:

  • Analysis of company awareness in the professional community
  • Performance targets at the IT market analysis
  • Market analysis of the according to various lines of industry
  • Marketing opportunities and marketing risks assessment
  • Marketing strategy formulation
  • PR promotion
  • Performance measurement and marketing program adjustment

Result:

Owing to the work of STEM team Tieto – the new prominent European player specializing in granting access to computational resources and “cloud” applications – came to the Russian market of IT services in less than two years.

Tieto brand awareness in professional community and the mass media interest in the company's business have also increased.

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