Hewlett-Packard (HP) is a large American IT-company, hardware and software vendor for organizations and individual consumers. Its headquarters is situated in Palo Alto (California, USA).
The company provides solutions for IT infrastructure, personal computer systems and access units, renders services in system integration, service backup, outsourcing, printing devices and image setters.
Period: 1,5 months
Territory: over 200 points of sale in Moscow and Saint Petersburg
Promo-staff performance evaluation
Distribution level measurement in certain points of sale
Quality inspection of promo equipment and POS materials placement
Elaborating guidelines for staff training and general management of similar projects
Hewlett-Packard got true and complete information on the promo staff work during special New Year's “HP-Xmas Promo” sales promotion campaign based on new OS Windows 7.
“The aim of the project was to test the promo staff's knowledge level and performance quality. STEM agency dealt with the task brilliantly, showed professional approach in organizing the process of collection and analyzing the information”, - Pavel Vasilyev, Hewlett-Packard trade marketing top manager said.