STEM Agency has developed and implemented a design concept of navigator for the package of banking services "Privilege", a package of financial premium level of service.
Packages of financial services of this level contain a large number of options and features, which were needed to be presented to the potential customers in the most understandable way. The creation of such an instrument was a task that brought the marketing department of VTB24 design studio to STEM agency.
Within the framework of the project, STEM proposed the structure for presenting information, principles of separation by key messages and visual solutions. As a result of the joint work of the marketing department of VTB24 and STEM agency was created a simple and very descriptive navigation for the "Privilege" package, which allows to navigate in the list of options and features by the Bank managers as well as by the clients themselves.
The usage of infographics and intuitive design solutions, allowed presenting a large volume of information logically and visually, with the possibility of further scaling.
"The professionalism of the agency is shown in the ability to immerse themselves into the task of the Client, to understand its specific features in a short time and offer a professional balanced solution which will fit the market`s name in which the client operates. I can say with confidence, that everyone in a project team understands the package "Privilege" really well and can easily answer all the questions. «We managed it all- client is satisfied with the final result!» - says Eugeniia Moyseeva, the Business Development manager of the STEM agency.